The New Media Communications program offers an interdisciplinary curriculum, which enables students to gain exposure to other areas in the School of Arts and Communication.

In the Digital Communication Arts major, students complete the core requirements, two elective courses in the major, and a specialty to attain the BA/BS/HBA/HBS or BFA in Digital Communication Arts.

Core Requirements (33–35 credits)

All declared majors take the courses listed under the core requirements.

Please visit the Digital Communication Arts Bacc Core playlist located in the Core Courses, Minors and Double Majors page for list of suggested Bacc Core classes to take.

Elective Requirements (6-8 credits)

Students must take one class from each of the two areas outside of their own specialty area as part of the core requirements

Specialty Requirements

Students have the opportunity to focus their studies on a particular part of the discipline of New Media Communications. Students in Media Management and the Media and Society specialties must complete a minimum of 5 courses within the specific specialty. Students may also choose the BFA in the Production specialty. 

Total=48–51 credits for the BA/BS degrees

Total=98–107 credits for the BFA



Students in this major will learn alternative writing approaches, digital formats, nonlinear storytelling, multiple formats, and how mediated storytelling affects the story itself. .

They investigate how our culture will change as people shift from multiple streams of communication to information flow on a single device, and how the structures of traditional media will adapt. Courses focus on several dimensions of media adoption and adaptation including access and inclusivity, personalization and privacy, science and business.

New media requires continuous research and development. Practitioners will need to be prepared to be life-long learners.

Program Tabs