OREGON STATE UNIVERSITY
Open search box
The CLA websites are currently under construction and may not reflect the most current information until the end of the Fall Term.
GD424, Brand Identity Systems
Re-brand
The re-brand or brand refresh is a quarter-long assignment that tasks students to take a long look at what constitutes brand identity, development, and identity design. Students consider the factors that go into the identity design including a target audience, brand values, big picture for the brand, it’s persona and tone-of-voice, and brand messaging.
The identity design goes well past a logo, and considers the entirety of the system: A flexible logo for multiple applications, typography system and color palette, additional graphics system or mascot. Students also look to establish a photographic tone-of-voice to complement the brand identity system.
Kylie Haney, Erika Iizuka, Julie Kenyon, Leo Li, Derek Liu, Alek Newton, Michael Nolan, Emma Palin, Yoojin Seol, Iona Tappouni, and Aimee WIlliams
