New Media Communications

New Media Communications is an innovative, experiential program where students learn to create, interpret, and manage change in media. NMC students develop a strong foundation for telling compelling stories across different platforms, using current and emerging technologies, with a goal to graduate with the business savvy, technical skills, and knowledge of media in society, to become successful leaders in the media industry.

New Media Communications Learning Outcomes

Students who graduate with a degree in Digital Communication Arts will have the following learning outcomes:

1. Appraise the relative merits of media technologies on multiple grounds, including:
   • their potential for individual creative expression;
   • their potential to connect individuals to one another;
   • their potential for collective human creative expression;
   • their potential to promote community;
   • their efficiency in pursuit of grounds 1-4; and
   • their potential as investments
2. Choose media appropriate to a given task
3. Evaluate & recommend public policy regarding media
4. Manage change in the media environment
5. Criticize media content using historic and emerging standards
6. Communicate effectively in a variety of media, such as digital animation, website design, video production, and writing